Before becoming an entrepreneur, Louise was a physicist and then an attorney. She’s founded (and exited) 3 direct-to-consumer brands. Currently, her time and focus are spent on 2 areas: (i) helping her businesses and others hire and train truly exceptional people, and (ii) helping D2C brands scale through smarter, data-driven online advertising and sales funnels. She is proud to be an introvert and sculpts her businesses around her personality. For fun, she enjoys trading crypto, hill walking in Scotland, and enjoying single origin pour overs.